SBT acquires a stake in Happy Blue Fish (HBF)

SBT (FR0004175222, MLSBT) is a group specializing in consulting and development of innovative services that integrate new technologies, cognitive engineering, and neuroscience.

As part of its open innovation program, SBT announced today that it has taken a minority stake in the Brittany-based company Happy Blue Fish (HBF).

This young, innovative company designs, produces and publishes video games exclusively for tablets and cell phones. Specializing in games for children (edutainment) and the general public, HBF is a “pure player” in this new and highly promising market for the digital distribution of video games (via App Stores:  ).

For SBT’s Chairman Olivier Fronty, and Franck Tarpin-Bernard, the Group’s Managing Director, “this investment shows our desire to develop a network of privileged partners in key thematic areas that we want to support.” The interest is twofold in the case of Happy Blue Fish. First, we wanted to strengthen our expertise in the design and distribution of mobile applications, which have become a crucial means of diffusion for our content. In addition, HBS is developing an innovation program supported by BPI France that aims to improve mobile application user experience, a strategic subject for our business, whether for brain training, e-learning, or coaching.

For Dominique Busso, Happy Blue Fish’s Founder and CEO, and former Technology Director for the game publisher Mindscape, “SBT will allow us to speed up our innovation projects, not only through its financial contribution, but also thanks to the many human, business, and technological synergies between the two companies.”

 

In 2016, HBF generated €286,000 in turnover and €12,000 in net income after taxes.

About SBT

A Euronext listed company, SBT, Scientific Brain Training, is a group specializing in consulting and development of innovative services that integrate new technologies, cognitive engineering, and neuroscience. Its expertise is organized around 2 activities:

  • The Consulting and Human Resources activity covers the value chain, including strategy consulting, talent detection and development, along with the design of multi-channel training programs (face-to-face and e-learning).
  • The Smart Health activity focuses on health professionals and the general public. It designs, develops, and markets interactive applications and software for a wide range of uses, directed both at target populations (children, adults, seniors) and specific pathologies (dyslexia, attention disorders, Alzheimer’s disease, multiple sclerosis, etc.) or situations (at home, with a practitioner, or in the workplace).

See the press release PDF (in French):  SBT strengthens its divisions of expertise by taking a stake in Happy Blue Fish